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Sephora Causes Double Take
News Brief
Countless Downtown commuters and passersby likely did a double-take last Wednesday when they saw a Sephora store at the northeast corner of Sixth and Spring streets. Though new businesses have been cropping up across Downtown, the high-end cosmetic retailer was actually part of a Paramount film shoot for Slusho. The movie crew wrapped the corner of the SB Lofts in the shop's trademark black and white horizontal stripes and filled the brightly lit windows with store merchandise and ads. The film activity also included street closures, driving scenes, 200 extras, military and emergency vehicles, destruction aftermath and weapons being brandished. The Sephora display was taken down the next day.
page 2, 7/2/2007
© Los Angeles Downtown News. Reprinting items retrieved from the archives are for personal use only. They may not be reproduced or retransmitted without permission of the Los Angeles Downtown News. If you would like to re-distribute anything from the Los Angeles Downtown News Archives, please call our permissions department at (213) 481-1448.
Countless Downtown commuters and passersby likely did a double-take last Wednesday when they saw a Sephora store at the northeast corner of Sixth and Spring streets. Though new businesses have been cropping up across Downtown, the high-end cosmetic retailer was actually part of a Paramount film shoot for Slusho. The movie crew wrapped the corner of the SB Lofts in the shop's trademark black and white horizontal stripes and filled the brightly lit windows with store merchandise and ads. The film activity also included street closures, driving scenes, 200 extras, military and emergency vehicles, destruction aftermath and weapons being brandished. The Sephora display was taken down the next day.
page 2, 7/2/2007
© Los Angeles Downtown News. Reprinting items retrieved from the archives are for personal use only. They may not be reproduced or retransmitted without permission of the Los Angeles Downtown News. If you would like to re-distribute anything from the Los Angeles Downtown News Archives, please call our permissions department at (213) 481-1448.
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